UX Strategy · Service Design
Vanitha Shankar
Leads enterprise transformation by aligning strategy, systems, and service design across complex ecosystems.
Module
Experience Research and Strategy
Research and strategy turn user understanding into decisions leaders can act on. This module builds the fluency to plan, run, and translate research into direction.
Methods
40+
Case Studies
60+
Templates
25+
Pop Quiz · Q1/5
Which method best surfaces unmet user needs?
Tap to answer.
Score so far: 0/5
Science Enables
Framing the Right Questions.
Learning to scope research so it changes decisions, not just files reports.
Translating Insight to Strategy.
Turning qualitative and quantitative signal into prioritized direction.
Aligning Stakeholders.
Building the artefacts that get research adopted across product and leadership.
What This Module Teaches You
Thinking Like a Research Strategist.
Design research programs that shift roadmaps, not just decks.
Combine mixed methods with AI-assisted synthesis to move faster with more rigor.
Become the person your team relies on to connect user reality to business direction.
Module Overview
Duration
16 hours
Next Cohort
15th July 2026
Format
Online, Cohort Based.
The Roadmap
Where This Sits in The Pathway.
01Science of Experience Design
One liner about the module
02Principles of Experience Research and Strategy
One liner about the module
03Principles of Interface Design and Design Systems
One liner about the module
04Experience Performance Evaluation
One liner about the module
Certified Usability Architect (CUA)™
On completion of all 4 modules
Register For
This Module.
Limited seats available.
$2,400
$1,990
Till seats last.
Payment plans available
Proof Points
Transformation Stories.
CUA Batch of June 2025
Alex Morgan
Senior Product Designer
Bank of America
"HFI didn't just teach me usability — it gave me an ensemble of instincts. I now lead UX strategy at scale because I learned to think like ten different practitioners, not just one."
From Alex's LinkedIn Post
Advisory
Need Help?
A Pathway Advisor On Call.
Talk to a dedicated advisor and explore how to begin your own journey and the experience architect pathway.
The Mentors
Knowledge Catalysts.
Mentors for Principles of Experience Research and Strategy come with years of experience in the discipline.
UX Education · Applied Practice
Kayre Lupo
Builds industry-ready design capability through hands-on, real-world UX learning experiences.
Experience Strategy · Research
Rohan Mehta
Bridges research, design and strategy to help enterprise teams ship experiences that measurably move the needle.
UX Strategy · Service Design
Vanitha Shankar
Leads enterprise transformation by aligning strategy, systems, and service design across complex ecosystems.
UX Education · Applied Practice
Kayre Lupo
Builds industry-ready design capability through hands-on, real-world UX learning experiences.
Experience Strategy · Research
Rohan Mehta
Bridges research, design and strategy to help enterprise teams ship experiences that measurably move the needle.