UX Strategy · Service Design
Vanitha Shankar
Leads enterprise transformation by aligning strategy, systems, and service design across complex ecosystems.
Certification
Certified Digital Persuasion Architect (CDPA)™
CDPA™ certifies practitioners who design digital experiences that ethically guide attention, motivation, and trust.
Count
3,200+
Organizations
Fortune 500+
Countries
15+
CDPA Batch of June 2025
Alex Morgan
Senior Product Designer
Bank of America
“CDPA didn't just teach me usability — it gave me an ensemble of instincts. I now lead UX strategy at scale.”
From Alex's LinkedIn Post
CDPA Enables
Influence, Ethically.
CDPA™ equips you to guide user attention and decisions through evidence-based persuasion principles.
Design for Trust.
CDPA™ develops the craft to create experiences people rely on, return to, and recommend.
Convert with Confidence.
CDPA™ turns behavioural science into measurable outcomes across acquisition, activation and retention.
What's Inside
CDPA Modules
Certification Overview
Duration
36 hours
Validity
Lifetime
Format
Online, Cohort Based.
Next Cohort
22nd July 2026
Advisory
Need Help?
A Pathway Advisor On Call.
Talk to a dedicated advisor and explore how to begin your own journey and the experience architect pathway.
Register for CDPA
Limited seats available.
$3,800
$3,290
Till seats last.
Payment plans available
Build a Case for Yourself.
Tell us about you and your organization. In under two minutes, we'll generate:
Custom Pitch Deck
12 slides, personalized to your role & manager
Editable Email Draft
Written in your manager's voice and priorities
Refer a Colleague
Know someone who would benefit from HFI? Tell us a little about them, and in under two minutes, we'll create everything you need to make a thoughtful introduction.
Personalized Recommendation
Tailored to their role, experience, and career goals
Ready-To-Send Email
A polished message you can customize before sharing
The Mentors
Knowledge Catalysts
Mentors for the CDPA track come with years of experience in behavioural science, persuasive design, and conversion strategy.
UX Education · Applied Practice
Kayre Lupo
Builds industry-ready design capability through hands-on, real-world UX learning experiences.
UX Strategy · Service Design
Vanitha Shankar
Leads enterprise transformation by aligning strategy, systems, and service design across complex ecosystems.
UX Education · Applied Practice
Kayre Lupo
Builds industry-ready design capability through hands-on, real-world UX learning experiences.