UX Strategy · Service Design
Vanitha Shankar
Leads enterprise transformation by aligning strategy, systems, and service design across complex ecosystems.
Module
Experience Performance Evaluation
Great experiences are measurable. This module develops the evaluation practice that connects design work to outcomes leaders care about.
Metrics
50+
Frameworks
20+
Benchmarks
400+
Pop Quiz · Q1/5
SUS (System Usability Scale) primarily measures:
Tap to answer.
Score so far: 0/5
Science Enables
Measuring What Matters.
Choosing metrics that reflect the experience, not just the funnel.
Building an Evaluation Practice.
Turning one-off tests into a continuous quality signal.
Proving Impact.
Communicating experience outcomes in the language executives fund.
What This Module Teaches You
Thinking Like an Experience Evaluator.
Design measurement plans that answer the right questions.
Turn qualitative and quantitative signals into a coherent story.
Become the person leadership trusts on experience quality.
Module Overview
Duration
16 hours
Next Cohort
15th July 2026
Format
Online, Cohort Based.
The Roadmap
Where This Sits in The Pathway.
01Science of Experience Design
One liner about the module
02Principles of Experience Research and Strategy
One liner about the module
03Principles of Interface Design and Design Systems
One liner about the module
04Experience Performance Evaluation
One liner about the module
Certified Usability Architect (CUA)™
On completion of all 4 modules
Register For
This Module.
Limited seats available.
$2,400
$1,990
Till seats last.
Payment plans available
Proof Points
Transformation Stories.
CUA Batch of June 2025
Alex Morgan
Senior Product Designer
Bank of America
"HFI didn't just teach me usability — it gave me an ensemble of instincts. I now lead UX strategy at scale because I learned to think like ten different practitioners, not just one."
From Alex's LinkedIn Post
Advisory
Need Help?
A Pathway Advisor On Call.
Talk to a dedicated advisor and explore how to begin your own journey and the experience architect pathway.
The Mentors
Knowledge Catalysts.
Mentors for Experience Performance Evaluation come with years of experience in the discipline.
UX Education · Applied Practice
Kayre Lupo
Builds industry-ready design capability through hands-on, real-world UX learning experiences.
Experience Strategy · Research
Rohan Mehta
Bridges research, design and strategy to help enterprise teams ship experiences that measurably move the needle.
UX Strategy · Service Design
Vanitha Shankar
Leads enterprise transformation by aligning strategy, systems, and service design across complex ecosystems.
UX Education · Applied Practice
Kayre Lupo
Builds industry-ready design capability through hands-on, real-world UX learning experiences.
Experience Strategy · Research
Rohan Mehta
Bridges research, design and strategy to help enterprise teams ship experiences that measurably move the needle.