UX Strategy · Service Design
Vanitha Shankar
Leads enterprise transformation by aligning strategy, systems, and service design across complex ecosystems.
Module
Experience Practice Architecture
Scaling experience is a practice, not a project. This module develops the operating model that turns individual work into enterprise capability.
Rituals
25+
Roles
12+
Maturity Levels
5
Pop Quiz · Q1/5
A mature experience practice is best evidenced by:
Tap to answer.
Score so far: 0/5
Science Enables
Designing the Operating Model.
Defining the roles, rituals and artefacts that make experience repeatable.
Growing Capability.
Building career and craft ladders that retain talent.
Governing Quality.
Setting the guardrails that hold experience quality as teams scale.
What This Module Teaches You
Thinking Like a Practice Architect.
Design an experience operating model that fits your org.
Instrument capability so growth is visible to leadership.
Become the person who scales the practice, not just the projects.
Module Overview
Duration
16 hours
Next Cohort
15th July 2026
Format
Online, Cohort Based.
The Roadmap
Where This Sits in The Pathway.
01Persuasion, Emotion & Trust in Design (PET)
The psychology of influence in digital experience.
02Digital Persuasion Architecture
Design decisions that guide attention and behaviour.
03CX and Strategy Architecture
Aligning experience with enterprise strategy.
04Experience Practice Architecture
Building the operating model for experience at scale.
Certified Experience Architect (CXA)™
On completion of all 4 modules
Register For
This Module.
Limited seats available.
$2,400
$1,990
Till seats last.
Payment plans available
Proof Points
Transformation Stories.
CXA Batch of June 2025
Alex Morgan
Senior Product Designer
Bank of America
"HFI didn't just teach me usability — it gave me an ensemble of instincts. I now lead UX strategy at scale because I learned to think like ten different practitioners, not just one."
From Alex's LinkedIn Post
Advisory
Need Help?
A Pathway Advisor On Call.
Talk to a dedicated advisor and explore how to begin your own journey and the experience architect pathway.
The Mentors
Knowledge Catalysts.
Mentors for Experience Practice Architecture come with years of experience in the discipline.
UX Education · Applied Practice
Kayre Lupo
Builds industry-ready design capability through hands-on, real-world UX learning experiences.
Experience Strategy · Research
Rohan Mehta
Bridges research, design and strategy to help enterprise teams ship experiences that measurably move the needle.
UX Strategy · Service Design
Vanitha Shankar
Leads enterprise transformation by aligning strategy, systems, and service design across complex ecosystems.
UX Education · Applied Practice
Kayre Lupo
Builds industry-ready design capability through hands-on, real-world UX learning experiences.
Experience Strategy · Research
Rohan Mehta
Bridges research, design and strategy to help enterprise teams ship experiences that measurably move the needle.